Marketing Luxury Hotels: Crafting Desire, Delivering , Distinction
Updated on: April 22, 2025

The event, led by distinguished speaker Ms. Yeshika Kashyap, offered a comprehensive insight into luxury hotel marketing strategies, guiding attendees through how top-tier hospitality brands cultivate aspiration and maintain a distinctive identity. A standout focus was the power of storytelling and branding in creating emotional connections with guests. Ms. Kashyap also highlighted the crucial role of personalization in luxury hospitality, illustrating how bespoke services elevate the guest experience for affluent travelers. The discussion further explored the impact of digital marketing and social media, including influencer collaborations and strategic online campaigns that enhance brand visibility. Attendees gained valuable knowledge on how luxury hotels design exclusive experiences that foster loyalty and repeat visits. The session addressed emerging industry trends such as sustainability, technological integration, and the increasing importance of experiential marketing. An interactive Q&A allowed students and professionals to engage directly with Ms. Kashyap, facilitating rich dialogue and real-time learning. Participants left equipped with actionable strategies for applying luxury marketing principles across industries, along with a deeper understanding of how to craft compelling brand identities. The event also encouraged meaningful networking among students and industry leaders, sparking future opportunities and collaborations. Ultimately, it served as a powerful inspiration for the next generation of marketers to think creatively and innovatively within the luxury segment.

