Master of Business Administration (Marketing)

Master of Business Administration (Marketing)

"Hone Your Marketing Potential by Transforming Insights into Impact."

The MBA in Marketing combines traditional marketing principles with the latest digital strategies, AI, and data analytics to create strategic leaders ready to excel in today’s rapidly evolving marketing landscape.

Market Trends:

The global marketing industry is experiencing a rapid digital shift, fuelled by the rise of AI, data analytics, and digital platforms. In India, digital ad spending is projected to grow by 25% annually, with the e-commerce sector driving a significant portion of this growth. As businesses increasingly adopt automation and AI for personalized marketing, there is an urgent demand for skilled professionals in digital marketing, analytics, and AI-driven strategies.

Key Differentiators:

• Strategic Marketing Focus: Emphasis on understanding and creating high-level marketing strategies for managing and driving brands through customer-centric approaches.
• Cross-industry exposure: Gain diverse industry experience through internships and collaborations with companies across sectors like retail, tech, and FMCG.
• Creative and Analytical Skill Development: Build creative and analytical marketing skills, learning to craft compelling campaigns while leveraging data for decision-making.
• International Exposure: Gain international perspective through case studies and opportunities in universities abroad like Utah Tech University, University of Keele, etc.

Why This Program?

This program is uniquely crafted to bridge the gap between traditional marketing and the digital future. With a curriculum aligned to global trends and equipped with cutting-edge tools, it prepares individuals for leadership roles across diverse industries. Whether aspiring to take on strategic marketing positions or launch their own ventures, this MBA provides the expertise and practical exposure needed to excel in today’s competitive marketplace.

Career Opportunities for Graduates:

Marketing Manager, Brand Strategist, Digital Marketing Specialist, Content Marketing Manager, E-commerce Marketing Manager, Data Analyst etc., are some of the career opportunities available. Graduates will be well-equipped for leadership roles in FMCG, e-commerce, technology, and consulting. These positions demand proficiency in marketing, data analysis, and strategic decision-making to help brands grow and thrive in a competitive marketplace.

Campus Placement Opportunities at SGT University

Amazon, WFX, TCS, PlanetSpark, Wipro, Urban Company, Vivo, etc.

Top Colleges for MBA in Marketing in India

SGT University is recognised as one of the top institutions for pursuing an MBA in Marketing in Gurgaon, Haryana, and the Delhi NCR region. The university's Faculty of Commerce and Management is well-regarded for its quality education, experienced faculty, and strong industry connections, which enhance students' learning experiences and career opportunities.

Key benefits of choosing SGT University for MBA in Marketing:

• SGT University is NAAC accredited with an A+ rating, ensuring high educational standards.
• The university has partnered with various industries, providing students with internship and placement opportunities.
• The program is taught by qualified professionals with extensive industry experience, offering students valuable insights and mentorship.

By choosing SGT University for an MBA in Marketing, students are positioned to excel in their careers and contribute effectively to the business world.