Master of Business Administration (Digital & Social Media Marketing)

Master of Business Administration (Digital & Social Media Marketing)

"Master the Digital Revolution, Lead in the Social Media Era"

In today's increasingly digital landscape, businesses require leaders capable of navigating the complexities of social media and digital marketing. This program equips individuals with the expertise to harness digital platforms, boost brand visibility, and drive sustainable business growth.

Market Trends:

Digital and social media marketing are transforming business landscapes globally. With over 4.7 billion social media users worldwide and digital ad spending exceeding $500 billion, businesses are heavily investing in online platforms to drive growth and engagement. According to Statista, digital marketing is expected to grow at a CAGR of 17.6% in the coming years. The rise of e-commerce, influencer marketing, and the demand for data-driven decision-making are key drivers. These trends highlight a growing need for skilled professionals who can harness the power of digital tools to build brands, foster customer loyalty, and create innovative marketing solutions.

Key Differentiators:

• Curriculum Focus: Comprehensive study of digital marketing strategies, social media trends, data analytics, content marketing, and brand building.
• Industry Connections: Collaborations with top marketing agencies, influencer networks, business incubators, and opportunities for mentorship from industry leaders.
• Skill Development: Practical experience in running live campaigns, analyzing consumer behavior, content creation, SEO, SEM, and social media strategy.
• Global Exposure: Opportunities for international exchange programs with leading global institutions to experience global exposure and cutting-edge e-commerce insights. Explore opportunities with Keele University, Utah Tech University etc.

Why This Program?

The MBA in Digital & Social Media Marketing offers a dynamic, hands-on approach to learning. Through real-world projects and live case studies, students gain invaluable experience in digital strategy, social media management, and marketing analytics. Whether scaling family businesses or starting a new venture, the program equips students with the expertise to succeed in the fast-paced world of digital marketing.

Career Opportunities for Graduates:

Graduates of the MBA in Digital & Social Media Marketing can pursue roles such as Digital Marketing Strategist, Social Media Manager, Content Creator, E-commerce Manager, and Digital Marketing Consultant. These roles are in high demand across industries such as retail, technology, entertainment, healthcare, and consumer goods, where digital presence and marketing innovation are key to business success and customer engagement.

Campus Placement Opportunities at SGT University

WFX, PlanetSpark, Virtusa, upGrad, Lido, Jaro Education etc.

Top Colleges for MBA in Digital Marketing in India

SGT University is recognised as one of the top institutions for pursuing an MBA in Digital Marketing in Gurgaon, Haryana, and the Delhi NCR region. The university's Faculty of Commerce and Management is well-regarded for its quality education, experienced faculty, and strong industry connections, which enhance students' learning experiences and career opportunities.

Key benefits of choosing SGT University for MBA in Digital Marketing:

• SGT University is NAAC accredited with an A+ rating, ensuring high educational standards.
• The university has partnered with various industries, providing students with internship and placement opportunities.
• The program is taught by qualified professionals with extensive industry experience, offering students valuable insights and mentorship.

By choosing SGT University for an MBA in Digital Marketing, students are positioned to excel in their careers and contribute effectively to the business world.